SmartMoving Software

About SmartMoving Software

SmartMoving Software provides a specialized, all-in-one business management platform for the moving and storage industry. The Dallas-based company was founded in 2018 by Tobe Thompson, a seasoned tech entrepreneur. Thompson, with a background in computer science and experience co-founding and leading other software ventures like E-Centric and Vedero Software, identified a gap in the market after observing the inadequate software used by moving companies. He bootstrapped the company, alongside a co-founder and CTO, designing the initial product by directly consulting with hundreds of moving companies to understand their specific pain points.

The company's core offering is a cloud-based software-as-a-service (SaaS) platform that serves residential, commercial, and government-focused moving companies of all sizes. Its business model is subscription-based, with monthly plans available. The platform integrates and automates a wide array of operations including sales, lead management, marketing, dispatching, crew and truck scheduling, storage management, and payment processing. Key features include a customer relationship management (CRM) system, tools for generating mobile-friendly estimates with e-signatures, paperless inventory management, real-time GPS tracking, and a customer portal for move tracking. The system also integrates with third-party applications like QuickBooks for accounting, Mailchimp for marketing, and RingCentral for communications.

A significant milestone occurred in August 2022, when SmartMoving secured a $41.5 million investment from growth equity firm Mainsail Partners. This capital was earmarked for accelerating product development, enhancing customer support, and expanding the team. Following this investment, the company built out its executive team, hiring a CFO, CTO, and VPs for marketing, sales, and customer success. In July 2025, SmartMoving introduced Smart Insights, an add-on analytics platform providing role-based dashboards for instant visibility into job margins, sales funnels, and team performance. The company generates additional revenue through integrations that allow clients to offer moving insurance or refer long-distance leads.