Smartfish AS

About Smartfish AS

Smartfish AS is a Norwegian research-based company founded in 2001 that develops and manufactures juice-based nutritional drinks. The company's products are built on a proprietary and patented emulsion technology that allows for high concentrations of omega-3 fatty acids (EPA and DHA) to be combined with other nutrients, like whey protein and vitamin D, in a palatable, fruit-juice-based beverage. This technology protects the fish oil from oxidation, preventing a fishy taste and improving nutrient uptake and efficacy.

The company operates in two primary market segments: medical nutrition and sports nutrition. In the medical field, products like 'Nutrifriend' and 'Remune' are designed for special medical purposes, targeting malnutrition and conditions such as Chronic Obstructive Pulmonary Disease (COPD) and cachexia. These are sold through pharmacies, hospitals, and medical wholesalers. For the consumer health and sports market, the 'Recharge' line of drinks is supplied to elite athletes and teams to aid muscle recovery. Smartfish has established partnerships with professional sports organizations, such as being an official supplier to Tottenham Hotspur Football Club. The company has also launched a dedicated sports nutrition venture with prominent athletes like the Ingebrigtsen brothers.

Smartfish was founded as Pharmalogica in 2001 by individuals including Janne Sande Mathisen and Henrik Mathisen. The company has secured funding from investors including the Norwegian state-owned Investinor, Nordic fund Industrifonden, and Jacobson Pharma. Through an agreement with Jacobson Pharma, Smartfish has expanded its distribution to Greater China and the Asia Pacific region. All products are clinically tested to substantiate health claims, and its sports products are certified by Informed Sport to be free of substances banned by the World Anti-Doping Agency (WADA).