Smarter

About Smarter

Smarter is a company that specializes in connected kitchen appliances, offering a range of products that can be controlled through a smartphone app and voice assistants.

The company's flagship products include the iKettle, a smart kettle that allows users to boil water remotely to a specific temperature; the Smarter Coffee machine, a bean-to-cup coffee maker that can be controlled and customized via the app; and the FridgeCam, a wireless camera that can be placed inside any refrigerator to monitor its contents.

Smarter operates on a direct-to-consumer business model, selling its products through its website. The target market consists of tech-savvy consumers who are looking to integrate smart technology into their kitchens for convenience and improved functionality. The company generates revenue through the sale of its smart kitchen appliances and accessories.