Smartcoin

Olyv, formerly known as SmartCoin, is a digital financial platform that provides a range of financial services to underserved populations in India. The company was founded in 2016 by Rohit Garg (CEO), Amit Chandel (CTO), Vinay Kumar Singh (CPO), and Jayant Upadhyay (COO), all graduates from various Indian Institutes of Technology (IITs) with combined prior experience in technology, finance, and product development. Garg, an alumnus of IIT Kanpur and IIM Ahmedabad, had a background in the BFSI sector with firms like Morgan Stanley and Deutsche Bank, and was driven by a mission to improve financial access for the underbanked in India.

The company began its journey as SmartCoin in 2017, an app-based consumer lending platform offering small-ticket personal loans to individuals often overlooked by traditional financial institutions. Its target clients include micro-entrepreneurs, small retailers, self-employed individuals, gig workers, and salaried employees in Tier-2 and Tier-3 cities. In January 2024, the company rebranded to Olyv to reflect its expansion into a comprehensive suite of financial offerings beyond just credit. The platform utilizes a robust artificial intelligence (AI) and machine learning (ML) stack to underwrite customers and offer personalized financial products. Its business model generates revenue through interest and processing fees on the loans it facilitates via its app, as well as by cross-selling other financial products. Olyv operates on a co-lending, asset-light model, partnering with RBI-registered lenders and Non-Banking Financial Companies (NBFCs) to disburse loans.

Olyv's product portfolio includes instant personal loans up to ₹5 Lakh, a digital gold savings feature called Olyv Gold that allows users to invest with as little as ₹10, and a credit health management service, Olyv Plus, which provides credit score checks, monitoring, and fraud alerts. The company has plans to further diversify into insurance distribution, unsecured business loans, and credit on UPI rails. Since its inception, Olyv has served over 4 crore users across more than 19,000 pin codes in India and achieved profitability, reporting over ₹250 crore in revenue for the 2024 fiscal year. The firm has raised significant funding from investors, including a Series C round of approximately $23 million in February 2026, led by Fundamentum Partnership and SMBC Asia Rising Fund.

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