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Smart Video

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Increase your sales by turning your videos into online stores. Startup from northern Sweden. We love video

SwedenFounded 2010Marketing
Valuation $50–100M Last recorded · 2017
Revenue <$1M Latest reported FY
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Smart Video and the history behind them.

About Smart Video

Smartvid.io, which now operates as Newmetrix, is a Boston-based software company established by Josh Kanner. The founding team has a collaborative history spanning over 15 years in various software ventures, including Vela Systems, which was acquired by Autodesk. Smartvid.io was launched to apply machine learning for enhancing safety, productivity, and quality within the global architecture, engineering, and construction (AEC) industry.

The company's core offering is a platform that utilizes an artificial intelligence engine, nicknamed "Vinnie," to analyze visual data from construction sites. This AI is trained specifically on construction data, enabling it to identify over 100 types of safety hazards and risks from photos and videos. The system can detect issues such as non-compliance with personal protective equipment (PPE), social distancing, and the presence of site-built ladders, among other risks. This automated analysis provides risk reduction, saves time for field personnel, and improves communication with project owners. Vinnie's construction-focused training has proven to be significantly more effective than general-purpose AI models for this specific application.

The platform serves the AEC industry by integrating with existing project management and data storage systems like Autodesk BIM 360, Procore, and Box, automatically pulling and analyzing media content. The business model centers on providing this analytical service to construction companies, helping them to predict and prevent safety incidents. By analyzing a combination of AI-driven observations and human-reported data, the system can forecast which projects are at a higher risk of incidents, allowing for proactive safety measures. This predictive capability has reportedly helped some clients reduce their incident rates. The company also forged a partnership with insurance provider AXA-XL to leverage this technology for reducing construction insurance costs.

Source: Dealroom company data

At a glance

Status
Closed
Founded
2010
Headquarters
Sweden
Open positions
None listed
Dealroom signal
0.0/100
Industry
Media, Marketing
Sector
Marketing, Business Development, Merchant Tools, Horizon Europe
Technology
Artificial Intelligence, Machine Learning
Client focus
b2b

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
GRANT✓Other financing Mar 2018 $528K — Undisclosed —
SEED✓Equity / VC Jan 2017 $9.9M $40M Nascent Group · Partnerinvest Norr ↗
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
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Growth signals

Smart Video website traffic

Latest recorded traffic for Smart Video is 0 monthly website visits.

Latest monthly visits0
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • Nascent Group
  • Partnerinvest Norr
Team profiled 1 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇸🇪 Sweden HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Smart Video on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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