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Smart Robotics

Robotics · Best, Netherlands · Founded 2015

Flexible automation for manufacturing and intralogistics MoreLess

Smart Robotics provides AI-powered pick-and-place robotic solutions designed to automate and enhance warehouse and logistics operations. The company was founded on May 1, 2015, by Heico Sandee and Mark Menting. They established the company to address the need for more flexible automation in the logistics and production industries, moving away from traditional, costly, and inflexible robotic applications. Heico Sandee, who serves as the company's CEO, has a background as a program manager for robotics at Eindhoven University of Technology and holds a Ph.D., bringing over 15 years of experience in robotics development to the firm.

The business operates by developing and delivering comprehensive automation systems for clients in sectors such as food, retail, pharmaceuticals, and parcel logistics. Its primary markets are within Europe, particularly the Benelux and DACH regions. The company's revenue model is based on selling these customized robotic systems, which are designed to be flexible and easy to integrate, directly to businesses. Smart Robotics works closely with customers and system integrators to solve specific operational challenges, focusing on improving efficiency, safety, and reliability while addressing labor shortages. The company started in a small office at the High Tech Campus Eindhoven and has since expanded to its head office in Best, Netherlands, growing to a team of over 50 professionals and completing over 120 successful deployments across more than 15 countries.

Smart Robotics offers a suite of products centered on a 'technology trinity' of AI Vision, Motion, and Decision-making algorithms. This allows their robots to handle dynamic workflows and unpredictable conditions. Key products include the Smart Item Picker for order fulfillment tasks like inducting items onto sortation systems or packing, which integrates with various ASRS and AMR systems. Another core offering is the Smart Mixed Case Palletizer, which uses AI to autonomously stack cases of varying sizes and weights onto a pallet, optimizing for both volume and stability. This system can handle up to 500 parcels per hour and items weighing over 30 kg. Additionally, the Smart Depalletizer uses AI and vision technology to precisely detect and pick items from a pallet, even with varied orientations and box sizes. These solutions are engineered to take over repetitive and physically demanding tasks, allowing human workers to focus on higher-value activities.

Keywords: logistics automation, warehouse robotics, pick and place solutions, AI-powered robotics, robotic order picking, automated palletizing, depalletizing systems, Heico Sandee, Mark Menting, e-commerce fulfillment, industrial automation, AI vision, cobots, smart warehouse, supply chain automation, robotic material handling, end-of-line automation, parcel logistics, automated sorting, robotic integration, retail automation

Talent graph

Smart Robotics's talent

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Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

6 investors on Smart Robotics's cap table

Sourced from Dealroom's funding and investor records.

Seed 2 investors entered at this stage
BOM - Brabant Regional Development Agency
Vanderlande
Series A 4 investors entered at this stage
Toyota Motor Corporation
Innovation Industries
Mirai Creation fund
Rotterdamse Havendraken

Global footprint

Where Smart Robotics has talent and traffic

Workforce by country
3 countries with
team presence
🇳🇱 Netherlands88.2%
🇩🇪 Germany8.8%
🇧🇷 Brazil2.9%
3 countries shown

Market sentiment

What the market is saying about Smart Robotics

An AI-synthesized read of the highest-engagement posts about Smart Robotics on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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