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Smart Destinations

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Provides multi-attraction passes with flexible purchase options for over 400 museums, tours and sights across the country.

Boston, United StatesFounded 2003Travel
Valuation $0–100M Latest valuation · 2010
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Smart Destinations and the history behind them.

About Smart Destinations

Smart Destinations, operating under the brand Go City, offers tourists and travelers a cost-effective way to explore major city attractions through its multi-attraction passes. These passes provide admission to a variety of popular landmarks and experiences in cities like California, allowing customers to save up to 29% on entry fees. The company primarily serves tourists and travelers looking for convenience and savings while exploring new destinations. Its business model revolves around selling these passes online, which are valid for two years from the date of purchase, ensuring flexibility for users. Revenue is generated through the sale of these passes, which are available in different packages based on the number of attractions included. The market it operates in is the travel and tourism industry, specifically targeting leisure travelers who seek value and convenience.

Source: Dealroom company data

At a glance

Founded
2003
Headquarters
Boston, United States
Sector
Travel

Latest news

Press, funding announcements and product moves mentioning Smart Destinations.

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Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

  • North Hill Ventures
  • Zon Capital Partners

Series B and later1 investor entered at this stage

  • NewSpring Capital
Team profiled 13 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Smart Destinations on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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