Smart

Fintech · London, United Kingdom · Founded 2014

Transforming retirement, savings and financial wellbeing, across all generations, around the world

Valuation $500M–1B

Revenue $50–100M

Headcount 100–500

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Power Law Colt$25–100M revenue

Knowledge graph

Market map Financial services for silver economy in Europe

Talent graph

Smart's talent

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Employees mapped 393 incl. 2 AI specialists

Founders /100 quality score

Key operators 34 quality /100

Potential founders likely future founders

Startup mafia alumni-founded startups

Talent movements in · out past 12 months

Source: Dealroom Talent Intelligence.

Investors

18 investors on Smart's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 6 investors entered at this stage

Legal & General Capital

Link Group

William Reeve

Chris Adelsbach

Edward Asseily

Tom Valentine

Series B+ 12 investors entered at this stage

Fidelity International Strategic Ventures

Chrysalis Investments

DWS Group

Natixis Asset Management

LOVEFiLM

CIBC Innovation Banking

Aquiline Capital Partners

Natixis

Graze

JP Morgan

Skagen Funds

Barclays

Ownership

Who owns Smart

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

18.7% Chrysalis Investments Limited

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Global footprint

Where Smart has talent and traffic

Workforce by country

🇬🇧 United Kingdom · London HQ

Book a demo for the full country breakdown

Web traffic by country

6K monthly visits
across markets

🇬🇧 United Kingdom65%

🇮🇳 India28.3%

🇵🇱 Poland6.7%

Top 3 markets shown

Market sentiment

What the market is saying about Smart

An AI-synthesized read of the highest-engagement posts about Smart on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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