Product Reports Resources Pricing Login Book a demo

Smart

Fintech · London, United Kingdom · Founded 2014

Transforming retirement, savings and financial wellbeing, across all generations, around the world

Investors

18 investors on Smart's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 6 investors entered at this stage
Legal & General Capital
Link Group
William Reeve
Chris Adelsbach
Edward Asseily
Tom Valentine
Series B+ 12 investors entered at this stage
Fidelity International Strategic Ventures
Chrysalis Investments
DWS Group
Natixis Asset Management
LOVEFiLM
CIBC Innovation Banking
Aquiline Capital Partners
Natixis
Graze
JP Morgan
Skagen Funds
Barclays

Ownership

Who owns Smart

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

18.7% Chrysalis Investments Limited

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Global footprint

Where Smart has talent and traffic

Workforce by country
🇬🇧 United Kingdom · London HQ
Book a demo for the full country breakdown
Web traffic by country
6K monthly visits
across markets
🇬🇧 United Kingdom65%
🇮🇳 India28.3%
🇵🇱 Poland6.7%
Top 3 markets shown

Talent graph

The shape of Smart's talent

Dealroom maps Smart's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

34 standout operatorsDealroom-flagged across the org
2 AI specialistspinpointed by name
393 employees mappedperson by person
DimensionScore
AI Talentlive Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Smart's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Smart

An AI-synthesized read of the highest-engagement posts about Smart on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Smart on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.