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COMPANY PROFILE

Smart

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Transforming retirement, savings and financial wellbeing, across all generations, around the world

London, United KingdomFounded 2014Fintech
Valuation $500M–1B Last recorded · 2026
Revenue $50–100M Latest reported FY
Headcount 100–500 Current team size
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Smart and the history behind them.

At a glance

Founded
2014
Headquarters
London, United Kingdom
Sector
Fintech
Power Law
Colt$25–100M revenue

Investors

18 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A6 investors entered at this stage

  • Legal & General Capital
  • Link Group
  • William Reeve
  • Chris Adelsbach
  • Edward Asseily
  • Tom Valentine

Series B and later12 investors entered at this stage

  • Fidelity International Strategic Ventures
  • Chrysalis Investments
  • DWS Group
  • Natixis Asset Management
  • LOVEFiLM
  • CIBC Innovation Banking
  • Aquiline Capital Partners
  • Natixis
  • Graze
  • JP Morgan
  • Skagen Funds
  • Barclays
Employees mapped 393 incl. 2 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 34 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇬🇧 United Kingdom · London HQ
Book a demo for the full country breakdown
Web traffic by country
6K monthly visits
across markets
🇬🇧 United Kingdom65%
🇮🇳 India28.3%
🇵🇱 Poland6.7%
Top 3 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Smart on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Smart on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.