Smarkets

Consumer Services · London, United Kingdom · Founded 2008

Peer-to-peer betting exchange offering industry-leading odds and a sleek, social experience

Revenue $10–50M

Headcount 100–500

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Power Law Colt$25–100M revenue

Talent graph

Smarkets's talent

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Employees mapped 104 incl. 3 AI specialists

Founders /100 quality score

Key operators 7 quality /100

Potential founders likely future founders

Startup mafia 6 alumni-founded startups

Talent movements in · out past 12 months

Source: Dealroom Talent Intelligence.

Investors

6 investors on Smarkets's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 2 investors entered at this stage

Tom Hulme

Stefan Glaenzer

Series A 2 investors entered at this stage

DTCP

Passion Capital

Series B+ 2 investors entered at this stage

Susquehanna Growth Equity

Deutsche Telekom

Ownership

Who owns Smarkets

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

19.9% Jason Trost

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Smarkets mafia

Startups founded by Smarkets alumni

Former Smarkets employees who went on to start their own companies. Sorted by Dealroom signal score.

RhoEst. 2018

Alex WheldonUnited States

Signal score89

ScarletEst. 2020

JDJames DewarUnited Kingdom

Signal score88

LuneEst. 2018

RBRoberto BruggemannUnited Kingdom

Signal score85

TransakEst. 2019

Sami StartUnited States

Signal score82

WilsonAI CompanyEst. 2024

Alex WangUnited States

Signal score60

RemiEst. 2021

Franco GotussoGermany

Signal score45

Book a demo to explore the full alumni network →

Global footprint

Where Smarkets has talent and traffic

Workforce by country

🇬🇧 United Kingdom · London HQ

Book a demo for the full country breakdown

Web traffic by country

1.9M monthly visits
across markets

🇬🇧 United Kingdom89.6%

🇸🇪 Sweden2.6%

🇺🇸 United States2.4%

🇮🇪 Ireland1.3%

🇸🇬 Singapore0.9%

Top 5 markets shown

Market sentiment

What the market is saying about Smarkets

An AI-synthesized read of the highest-engagement posts about Smarkets on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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