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Smarkets

Consumer Services · London, United Kingdom · Founded 2008

Peer-to-peer betting exchange offering industry-leading odds and a sleek, social experience

Investors

6 investors on Smarkets's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 2 investors entered at this stage
Tom Hulme
Stefan Glaenzer
Series A 2 investors entered at this stage
Series B+ 2 investors entered at this stage
Susquehanna Growth Equity
Deutsche Telekom

Ownership

Who owns Smarkets

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

19.9% Jason Trost

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Global footprint

Where Smarkets has talent and traffic

Workforce by country
🇬🇧 United Kingdom · London HQ
Book a demo for the full country breakdown
Web traffic by country
1.9M monthly visits
across markets
🇬🇧 United Kingdom89.6%
🇸🇪 Sweden2.6%
🇺🇸 United States2.4%
🇮🇪 Ireland1.3%
🇸🇬 Singapore0.9%
Top 5 markets shown

Talent graph

The shape of Smarkets's talent

Dealroom maps Smarkets's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

7 standout operatorsDealroom-flagged across the org
3 AI specialistsincl. 1 core researchers
104 employees mappedperson by person
DimensionScore
AI Talentlive Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Smarkets's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Smarkets

An AI-synthesized read of the highest-engagement posts about Smarkets on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Smarkets on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.