SLOGAN COENT

About SLOGAN COENT

Slogan Co., Ltd. operates as a human capital-centric platform, focusing on fostering talent for Japan's emerging and innovative industries. Founded on October 24, 2005, by Yutaka Ito, the company was born from a sense of urgency to counteract Japan's declining global economic stature by redirecting high-potential talent from traditional large corporations to the ventures and startups shaping new industries. Ito, a graduate of the University of Tokyo with a background in psychology, began his career at IBM Japan before establishing Slogan to address what he identified as a critical misallocation of human resources.

The firm's business model is centered on connecting growth-oriented companies with ambitious university students and young professionals. Revenue is generated through recruitment support services, where client companies pay for successful hires and access to a curated talent pool. Slogan went public in November 2021, listing on the Tokyo Stock Exchange's Mothers market (now Growth market), a milestone that reinforced its position in the market. In February 2023, founder Yutaka Ito stepped down as CEO, passing the leadership to Masato Nihira, to continue the company's mission.

Slogan's flagship service is "Goodfind," a platform launched in June 2006 that functions as a career development and recruitment portal for students. It offers more than just job listings; Goodfind provides free seminars on topics like logical thinking, hosts career events with entrepreneurs, and offers one-on-one advising to help students identify their strengths and career paths. The platform serves a dual purpose: it equips students with valuable business skills and provides client companies, which are carefully selected for their growth potential and innovative culture, with a direct channel to engage with high-caliber talent. The company has expanded its portfolio to include services like "Goodfind Career" for mid-career professionals, "FastGrow" a business media outlet, and "TeamUp," a SaaS tool for employee feedback and engagement, creating a comprehensive ecosystem to support talent and innovation.