SlimPay

About SlimPay

SlimPay, founded in Paris in 2010 by Jérôme Traisnel and Jean-Louis Hoenen, is a fintech company focused on the recurring payments sector. The company was established to address the complexities of managing subscription-based payments, evolving from its initial name, ZiPay. Founder and CEO Jérôme Traisnel has a background in engineering and marketing, with previous entrepreneurial experience in mobile technology, having founded Freever, a mobile messaging service, in 1999. This experience in technology and identifying merchant needs shaped SlimPay's direction.

In August 2023, SlimPay was acquired by Trustly, a global payments platform, for a reported €70 million, a deal that was completed in January 2024. This merger combines SlimPay's expertise in SEPA Direct Debit and recurring payments with Trustly's Account-to-Account (A2A) technology. The strategic combination aims to create a comprehensive, pan-European recurring payment service, leveraging the strengths of both pull payments (initiated by the payee, like Direct Debits) and push payments (initiated by the payer). The integration is expected to enhance Trustly's Azura payments engine, which personalizes the user experience through data optimization.

SlimPay provides an API-driven platform that automates the entire recurring payment lifecycle for businesses. The company serves a diverse client base of over 2,000 merchants across Europe, including those in utilities, insurance, financial services, media, and fitness sectors. Its business model centers on providing a full-service solution for businesses that operate on subscription or pay-as-you-go models. The platform's core services revolve around SEPA Direct Debit and Open Banking capabilities. This includes features for digital mandate creation with e-signatures, payment plan management, and automated collection of variable recurring payments. SlimPay's technology helps merchants reduce payment failures through features like an automatic retry module and increases customer conversion with a mobile-optimized checkout process. In addition to direct debits, the platform also supports card-based recurring payments, offering a versatile payment mix for merchants. Merchants can monitor their activities, track transactions, and manage mandates through an intuitive dashboard or via API calls.