Slidely

About Slidely

Slidely, the entity that began in 2012, has undergone a significant transformation into what is now known as Promo.com. Founded in Tel Aviv, Israel, by Tom More, the company initially established itself as a social platform for users to create and share visual content like slideshows, galleries, and photo-videos. More, an entrepreneur with a background in web development and music, leveraged his experience to build the platform.

The company's trajectory shifted in the summer of 2016 with the launch of Promo, a tool designed to enable businesses to easily create marketing videos. This new service experienced rapid revenue growth, proving to be a highly successful venture. To capitalize on this momentum, the company acquired Unstock, a marketplace for user-generated video content, in October 2017 to integrate its technology and expand its video offerings. Recognizing the confusion caused by operating under multiple brand variations and the overwhelming success of its new direction, the company made a strategic decision. In 2019, it fully rebranded to Promo.com, aligning its corporate identity with its flagship product and core mission of helping businesses promote themselves online.

Today, as Promo.com, the firm operates as a cloud-based video creation platform serving businesses and agencies worldwide. Its business model is centered on providing subscription-based access to a suite of tools for creating professional-grade video content. The platform offers millions of premium stock video clips and images, customizable templates, and licensed music. In recent years, it has expanded its capabilities by launching PromoAI, an artificial intelligence-powered tool that automatically generates dozens of marketing videos for a business in minutes, integrating with services like Getty Images and ChatGPT. This service serves as a comprehensive social video management platform, allowing users to plan, create, and post campaigns directly to social media channels.