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SLG

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Design and sells beauty and male grooming products

Cheltenham, United KingdomFounded 1985
Revenue $10–50M Latest reported FY
Total funding $10–50M Disclosed equity funding
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About SLG

SLG Brands operates as a design-led international beauty brand company, focusing on the creation, development, and distribution of fashionable beauty and male grooming brands. The company serves a global market, leveraging its integrated design studio and R&D lab to innovate and grow its brand portfolio. SLG Brands targets high street consumers with a range of products that emphasize design, formulation innovation, and imaginative marketing strategies. The business model revolves around brand incubation, where brands are conceived, researched, and developed in-house to enhance their market appeal and stimulate growth. Revenue is generated through the sale of these brands in various retail channels. The company is committed to sustainability, with a significant portion of its packaging being reusable, recyclable, or compostable, and a majority of its formulations suitable for vegan consumers.

Source: Dealroom company data

At a glance

Founded
1985
Headquarters
Cheltenham, United Kingdom

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Business Growth Fund
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Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇬🇧 United Kingdom · Cheltenham HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about SLG on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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