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SLG
Design and sells beauty and male grooming products
About SLG
SLG Brands operates as a design-led international beauty brand company, focusing on the creation, development, and distribution of fashionable beauty and male grooming brands. The company serves a global market, leveraging its integrated design studio and R&D lab to innovate and grow its brand portfolio. SLG Brands targets high street consumers with a range of products that emphasize design, formulation innovation, and imaginative marketing strategies. The business model revolves around brand incubation, where brands are conceived, researched, and developed in-house to enhance their market appeal and stimulate growth. Revenue is generated through the sale of these brands in various retail channels. The company is committed to sustainability, with a significant portion of its packaging being reusable, recyclable, or compostable, and a majority of its formulations suitable for vegan consumers.
Source: Dealroom company dataAt a glance
- Founded
- 1985
- Headquarters
- Cheltenham, United Kingdom
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Business Growth Fund
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about SLG on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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