Slash by Slash

About Slash by Slash

Slash B Slash (SLBS) is a South Korean mobile fashion and technology company that redefines the accessory market by merging physical products with digital content. As a premier partner of Samsung Electronics' "Samsung Eco-Friends" program, the company designs and manufactures high-end tech accessories—such as cases, straps, and earbud covers—that feature official collaborations with global cultural icons, including K-Pop group Stray Kids, BTS, and major IPs like Pokémon and Minions.

The company's core differentiator is its "phygital" technology, specifically the use of Near Field Communication (NFC) to create interactive user experiences. Their flagship products, such as the "Flipsuit" cards for the Galaxy Z Flip series, allow users to instantly customize their device's software interface; simply attaching a physical case automatically downloads and applies matching themes, wallpapers, and lock screen visuals, effectively turning a protective accessory into a content delivery platform.

Targeting Gen Z and global fandom communities, SLBS operates at the intersection of fashion, technology, and entertainment. By establishing flagship retail spaces like "SLBS Studio" and securing exclusive licensing deals, the company has positioned itself as a leader in the "Mobile Fashion" category, transforming standard electronics into collectible items that allow users to express their unique fan identities.