Slanissue

About Slanissue

Beijing Slanissue Technology Co., Ltd., more commonly known by its Chinese name Zhilan Yushu (Beijing) Technology Co., Ltd., is a digital content enterprise focused on the early childhood education and entertainment market. Founded on May 7, 2010, the company is spearheaded by its legal representative, chairman, and manager, Yang Wei. Slanissue has established itself by creating original intellectual property (IP) and educational entertainment for children, primarily targeting the 0-8 age demographic.

The company's flagship product is the highly popular "贝瓦儿歌" (Beva Nursery Rhymes), a collection of songs, animations, stories, and picture books centered around a beaver mascot named Beva. This content is designed based on a child development model that addresses eight core areas of growth: health, language, science, math, social skills, habits, art, and music. The business operates by distributing its extensive content library, which includes over 14,000 original and licensed works, across a multitude of digital platforms. These channels include dedicated mobile applications on iOS and Android, smart TVs, and major video streaming services, enabling broad accessibility for its user base of over 300 million families.

Slanissue's revenue model is multifaceted, generating income through in-app purchases for premium content, the sale of IP-derived merchandise, and strategic partnerships. The company has actively pursued an ecosystem strategy, building around its core IP to encompass content creation, platform distribution, and product commercialization. This approach has led to collaborations with other educational content producers and distributors to enrich its offerings. A notable milestone was its listing on China's NEEQ (New Third Board), though it has since been delisted. The firm's commitment is to provide a comprehensive and engaging learning environment, leveraging technology to integrate educational content seamlessly into children's daily lives.