Skipcart

About Skipcart

Skipcart operates as a white-label, on-demand delivery platform, providing businesses with a scalable and outsourced fleet for same-day and last-mile delivery. The company was founded in 2014 by Ben Jones, a serial entrepreneur who previously worked in the oil and gas industry before venturing into technology. Jones, along with a small team including co-founder Neal Cobb, launched the initial service in 2017, growing it into a significant white-label delivery network in the U.S. within four years.

The firm's primary business model revolves around providing a feature-rich API that integrates directly with a client's existing digital platform, allowing businesses to offer delivery services under their own brand. This B2B focus means Skipcart does not have its own consumer-facing application. Revenue is generated by charging a flat fee per order, enabling clients like restaurants, grocers, and retailers to bypass the high commission fees often associated with third-party marketplace apps. The company serves a diverse range of industries, including e-commerce, food and beverage, and pharmaceuticals, with partners such as Whataburger, GameStop, and United Supermarkets.

Skipcart's service leverages a vast, crowdsourced network of independent drivers, which numbered around 150,000 as of early 2022. This network facilitates rapid delivery, often in as little as 30 minutes. The platform is designed to be industry-agnostic, handling the complex logistics of delivery while allowing partners to maintain control over their customer's final experience. In January 2021, the company secured $11.5 million in a Series B funding round. A significant milestone occurred in August 2022 when Skipcart was acquired by convenience store giant 7-Eleven for an undisclosed amount, a strategic move intended to allow 7-Eleven to compete more directly with other delivery services. Following the acquisition, founder Ben Jones departed the company to pursue new ventures, including an advisory role as Entrepreneur in Residence at Geekdom and launching a new venture capital firm.