SkinLabo

About SkinLabo

Founded in Turin, Italy, in 2016 by Angelo Muratore, SkinLabo operates as a digitally native vertical brand in the personal products industry. Muratore, leveraging a background in luxury branding, digital marketing, and investment, aimed to make high-quality cosmetics more accessible. He identified a market gap for a direct-to-consumer (D2C) model that could offer premium Italian skincare without the associated high costs of traditional retail channels. This vision led to the creation of SkinLabo, backed by a team of co-founders with experience in cosmetics, e-commerce, and luxury goods.

The company's business model is exclusively direct-to-consumer, selling its products online to eliminate intermediary costs and maintain affordable pricing. Revenue is generated directly from the sale of its wide range of cosmetic products. This strategy allows SkinLabo to offer items at a price point that it claims is significantly lower than competitors for comparable quality. The company has secured substantial funding, raising a total of over €23 million through multiple rounds from investors including Vertis SGR, 8a+ Investimenti, Banca Generali, and Club degli Investitori. These investments have supported its rapid expansion across Europe and into the United States.

SkinLabo serves a broad consumer base in over 20 countries, with a significant and growing presence in Europe and the US. The core of its product strategy is a wide catalog of skincare items, all 100% developed and made in Italy. The product lines include cleansers, face and neck treatments, eye and lip care, and body care products, addressing various skin needs such as hydration, anti-aging, and blemish control. A key feature of its service is the provision of personalized beauty consultations via chat and phone, available 24/7 in 15 languages, connecting customers with a team of beauty experts for tailored advice. The products are formulated with a "clean beauty" approach, avoiding ingredients like parabens and mineral oils, while emphasizing high concentrations of effective active ingredients.