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Siteimprove

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Multinational Software-as-a-Service (SaaS) company that creates cloud-based tools and services for website governance

Copenhagen, DenmarkFounded 2003Other B2B Software
Valuation $250–500M Last recorded · 2015
Revenue $100–500M Latest reported FY
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Siteimprove and the history behind them.

About Siteimprove

Siteimprove is a dynamic company that provides digital optimization solutions to businesses across various industries. The company operates in the global market, serving clients in North America, Europe, and Asia Pacific. Siteimprove's primary focus is on enhancing the digital presence of its clients by offering a suite of products that include Accessibility, Quality Assurance, Data Privacy, SEO (Search Engine Optimization), Ads, Analytics, Performance, and Web Security.

Siteimprove's clients range from small businesses to large enterprises, including notable names like Vodafone GmbH and BT Enterprise. The company helps these clients achieve their digital goals by providing tools that improve website accessibility, ensure data privacy compliance, enhance search engine rankings, and secure web platforms. This is particularly important in today's digital age, where a strong online presence is crucial for business success.

The business model of Siteimprove is based on a subscription service. Clients pay a recurring fee to access the company's suite of digital optimization tools. This model ensures a steady stream of revenue and allows Siteimprove to continuously update and improve its offerings. Additionally, the company provides tailored solutions that fit the specific needs of different industries, making its services highly adaptable and valuable to a wide range of clients.

Siteimprove makes money primarily through these subscription fees, but it also offers additional services such as consulting and training to help clients maximize the benefits of their digital tools. By integrating with the existing technology stacks of its clients, Siteimprove ensures that its solutions are easy to implement and use, further enhancing its value proposition.

In summary, Siteimprove is a key player in the digital optimization market, helping businesses improve their online presence through a comprehensive suite of tools and services. Its subscription-based model and focus on client-specific solutions make it a reliable partner for companies looking to enhance their digital footprint.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2003
Headquarters
Copenhagen, Denmark
Employees
427
Open positions
9
Dealroom signal
69.5/100
Industry
Enterprise Software
Sector
Other B2B Software, Governance, Search Engine Optimization, User Behavior
Business model
SaaS
Client focus
b2b
Investment activity
1 company, latest Oct 2024
Capital deployed
—
Preferred round
ACQUISITION

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
BUYOUTOther financing Sep 2020 $0 — Nordic Capital —
FundingOther financing Jan 2020 $0 — Nordic Capital ↗
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Siteimprove website traffic

Latest recorded traffic for Siteimprove is 170K monthly website visits, down 22.7% over the last three months. Siteimprove's team grew 2.4% over the past year.

Latest monthly visits170K 3-month web change-22.7% 1-year team growth+2.4%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later2 investors entered at this stage

Team profiled 67 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 8 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
19 countries with
team presence
🇺🇸 United States50.6%
🇩🇰 Denmark22.2%
🇬🇧 United Kingdom12.3%
🇨🇦 Canada5.6%
🇦🇺 Australia1.8%
Top 5 of 19 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Siteimprove on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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