COMPANY PROFILE

SIR.LOIN

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An e-commerce platform for premium Korean beef, utilizing proprietary meat technology for quality and consistency

Seoul, South KoreaFounded 2017Food

Valuation $250–500M Last recorded · 2023

Headcount <100 Current team size

Total funding $100–500M Disclosed equity funding

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About SIR.LOIN

SIR.LOIN is a South Korean e-commerce platform specializing in premium Korean beef, also known as Hanwoo. The company aims to eliminate the inconsistencies and uncertainties consumers often face when purchasing meat. To achieve this, SIR.LOIN has developed a proprietary 10-step process that covers everything from slaughter and aging to packaging and delivery, ensuring consistent quality for every order.

SIR.LOIN leverages "meat tech," which includes unique aging techniques and specialized vacuum packaging, to enhance the flavor and texture of its products. This technology allows for a longer shelf life of up to two weeks under refrigeration. The company serves both individual consumers and corporate clients, offering a range of products from various cuts of beef to curated gift sets. Their business model is direct-to-consumer (D2C) through their online platform, and they also have a B2B channel for corporate gifting.

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At a glance

Status: Operational
Founded: 2017
Headquarters: Seoul, South Korea
Employees: 41
Open positions: None listed
Dealroom signal: 72.9/100
Industry: Food
Sector: Food
Client focus: b2b
Links: Website LinkedIn

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Funding history

7 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES BOther financing	May 2023	$52M	$206M	Undisclosed	—
SERIES BOther financing	Feb 2022	$52M	$208M	Daol Investment	—

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Growth signals

SIR.LOIN website traffic

Latest recorded traffic for SIR.LOIN is 66K monthly website visits, down 45% over the last three months. SIR.LOIN's team grew 7.9% over the past year.

Latest monthly visits66K 3-month web change-45% 1-year team growth+7.9%

Monthly website visitsDec 2020–Jul 2026

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