Simudyne

About Simudyne

Simudyne is a simulation technology company that enables organizations to test decisions and strategies in a virtual environment. The firm was founded in 2016 by Justin Lyon, a simulation expert who, after consulting for organizations like the Bank of England and Microsoft, identified a need for a more advanced simulation platform. Lyon's background in mathematical modeling, specifically focusing on counterinsurgency at MIT after 9/11, informed his view that traditional modeling methods were insufficient for complex, real-world systems.

The company's core offering is a platform that uses agent-based modeling (ABM), AI, and machine learning to create high-fidelity simulations. This allows clients, primarily global banks, financial regulators, and exchanges, to model and stress-test scenarios, analyze market contagion, optimize trade execution, and manage risk without real-world consequences. The platform is designed to be enterprise-ready and can be deployed on-premise or in the cloud. Products include the Simudyne SDK for building custom models, MarketSim for simulating financial markets, and Simudyne Pulse for high-frequency trading strategy optimization.

Simudyne's business model is based on selling its software to large financial institutions, with annual costs for clients ranging from $475,000 to $3.25 million. The company graduated from the Barclays TechStars accelerator in 2017 and has since secured significant funding, including a $6 million Series A round in 2019 led by Barclays. This brought its total funding to $10 million, with other investors including Graphene Ventures and Gauss Ventures. The firm has partnered with technology companies like Cloudera and Red Hat and runs its scalable simulations on AWS.