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SimplyProtein

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SimplyProtein™: Clean Label Protein Bars & Snacks

Courtenay, CanadaFounded 2002eCommerce & Marketplaces
Valuation $50–100M Last recorded · 2022
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for SimplyProtein and the history behind them.

About SimplyProtein

SimplyProtein specializes in producing high-protein snacks designed for busy individuals seeking nutritious and convenient food options. Operating in the health and wellness market, the company targets health-conscious consumers who prioritize clean ingredients and balanced nutrition. SimplyProtein's product line includes bars and snacks that are non-GMO, gluten-free, and contain no artificial sweeteners, preservatives, flavors, or colors. The company follows a minimalist approach, ensuring that each product offers 11 grams of protein and 0-3 grams of sugar. SimplyProtein generates revenue through direct-to-consumer sales via its online store, offering exclusive variety packs that allow customers to sample multiple products and save money. The business model focuses on providing high-quality, satisfying snacks that meet the dietary needs and preferences of its target market.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2002
Headquarters
Courtenay, Canada
Employees
29
Open positions
None listed
Dealroom signal
30.4/100
Industry
Food
Sector
eCommerce & Marketplaces
Business model
Marketplace & ecommerce
Client focus
b2c

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC Mar 2022 $8.5M $34M Undisclosed ↗
EARLY VCEquity / VC Feb 2021 $2.7M $11M Undisclosed —
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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022 —
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Growth signals

SimplyProtein website traffic

Latest recorded traffic for SimplyProtein is 13K monthly website visits, up 0% over the last three months. SimplyProtein's team declined 17.1% over the past year.

Latest monthly visits13K 3-month web change0% 1-year team growth-17.1%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇨🇦 Canada72%
🇺🇸 United States24%
🇲🇽 Mexico4%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about SimplyProtein on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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