SimplyDelivery

About SimplyDelivery

SimplyDelivery, which has rebranded as SIDES, provides a comprehensive, cloud-based software-as-a-service (SaaS) operating system for the gastronomy sector. Founded in Berlin in 2014 by Björn Wisnewski (CEO), Ronny Rohland (CPO), and André Wenzel (CTO), the company was established to digitize and streamline the entire value chain for restaurants, from order entry to meal delivery. Wisnewski brought strong commercial sense, having bootstrapped the company to a leading position in Germany, while Wenzel has over 25 years of experience developing POS systems and created the first API connections with major food delivery platforms.

The company's business model is subscription-based, offering a modular software stack that integrates all restaurant processes. This includes point-of-sale (POS) systems, online shops, kitchen management, driver and fleet management, marketing, personnel planning, and warehousing. By unifying these functions into a single web application, the platform eliminates the need for multiple disparate systems. SimplyDelivery serves a range of clients, from individual restaurants and ghost kitchens to large chains like McDonald's, Burger King, and L'Osteria. Revenue is generated through these SaaS subscriptions, which are customizable to fit the specific needs of each business. The platform is designed to help restaurants increase their revenue by up to 40%, manage operations in real-time without additional staff, and take back control of the customer relationship from third-party aggregators.

The company was self-financed until July 2021, when it secured €10 million in a Series A funding round led by Cusp Capital with participation from Fortino Capital. This investment was aimed at fueling expansion in its core markets of Germany, the Netherlands, Austria, and Switzerland, with plans for further European growth. The software integrates with Google Maps Platform for real-time location features, optimizing delivery routes and improving operational efficiency. It also offers hardware-free solutions by running on existing Android and iOS devices and provides options for self-service terminals within restaurants.