Simply Delicious

About Simply Delicious

Simply Delicious Inc. operates as a specialized food distributor, focusing on supplying independent grocers across Southwestern Ontario. The company's business model is centered on a business-to-business approach, providing its clients with a curated selection of high-quality food products. Revenue is generated through the sale and distribution of these goods to a network of independent retailers.

The concept for the company originated in 1993 as a sole proprietorship founded by Keith Johnson, a graduate of the Shannon College of Hotel Management. His background and passion for food guided the company's early development. A significant milestone was reached in 2008 when the business was formally incorporated as Simply Delicious Inc. The firm is strategically located in Kitchener, Ontario, which serves as a central hub for its distribution activities throughout the region.

The core service is the distribution of what it terms "Old World Market Style Foods," which emphasizes a hand-selected, taste-tested product line. The company maintains strong, long-standing relationships with its suppliers, allowing it to offer a diverse inventory of hundreds of item skews. This provides their clients with access to unique products that may not be available in larger chain stores, including specialty items, unique flavors, and exotic goods. Simply Delicious also offers value-added services such as customized product presentation and unique retail packaging and labeling options to help its grocery clients stand out. The company is equipped to source products that cater to various dietary preferences, including halal, gluten-free, and vegetarian options.