SimpliRoute

About SimpliRoute

SimpliRoute is a logistics intelligence company that provides a route optimization and last-mile delivery platform for businesses of all sizes. The firm operates on a B2B Software-as-a-Service (SaaS) model, serving a diverse client base ranging from small and medium-sized businesses, which constitute 70% of its clientele, to large enterprises like Walmart. The company targets industries such as retail, e-commerce, logistics & distribution, and food services.

The company's genesis traces back to academic research conducted by co-founder and CEO Álvaro Echeverría at the University of Chile in 2014. His master's thesis focused on creating a logistics model to improve the response times for the Santiago fire department, which successfully reduced their arrival times by 40%. Recognizing the broader commercial applications of this technology, Echeverría, along with Eyal Shats, founded SimpliRoute in 2015 to commercialize the solution. The startup has since participated in acceleration programs like Startup Chile and 500 Startups and has expanded its operations to 26 countries, including the US, Mexico, and Brazil, serving over 1,000 customers.

SimpliRoute's platform utilizes artificial intelligence and machine learning algorithms to automate and optimize delivery routes, which can reduce route planning time by up to 80% and logistics costs by as much as 30%. Key features include real-time fleet monitoring, which provides live tracking of vehicles and drivers, and dynamic route adjustments based on traffic conditions. The system also offers proof of delivery through photo and signature capture, and keeps end-customers informed with notifications via SMS, email, and WhatsApp. By integrating with a client's existing systems, the platform aims to digitize the entire delivery process, providing analytics and reporting to help managers make data-driven decisions.

The company has raised a total of $11.5 million over five funding rounds. A significant Series A round in 2020, led by TheVentureCity, brought in $3 million, followed by an $8 million round in late 2021 to fuel expansion across Latin America and into new markets. Investors include 500 Global, TheVentureCity, Wayra, and Fundacion Chile.