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SimpliFed
Provides virtual breastfeeding and baby feeding support fully covered by health plan from pregnancy to weaning
About SimpliFed
SimpliFed is a digital health startup that operates in the infant care market, providing virtual lactation support services. The company's primary clientele includes new parents and families, particularly mothers, who are seeking guidance and support in feeding their infants. SimpliFed's services are designed to alleviate the stress and confusion often associated with infant feeding, offering a judgement-free environment for parents to learn and ask questions.
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The company's business model revolves around providing one-on-one virtual appointments with lactation and infant feeding experts. These appointments can start as early as pregnancy and continue throughout the baby's first year, providing ongoing support for breastfeeding, formula feeding, and transitions. SimpliFed also offers group classes based on evidence-based practices, insurance navigation, and access to necessary tools such as breast pumps and formula.
In addition to these paid services, SimpliFed has a private community called Baby Feeding Allies, where parents can connect with peers for additional support. The company also works with various health insurance plans to ensure affordable access to their services. For those outside of their network, SimpliFed offers alternative care pathways, including self-pay options and free classes.
SimpliFed's revenue is generated through the fees charged for their virtual appointments, classes, and other services. The company also likely earns income through partnerships with health insurance companies and sales of infant feeding tools.
At a glance
- Status
- Operational
- Founded
- 2020
- Headquarters
- Ithaca, United States
- Employees
- 77
- Open positions
- 1
- Dealroom signal
- 94.2/100
- Industry
- Health, Wellness Beauty
- Sub-industry
- Health Platform
- Sector
- Health Tech & Medtech, Woman Founder
- Business model
- Marketplace & ecommerce, SaaS
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning SimpliFed.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES AOther financing | Apr 2026 | $11M | $43M | Hesperia Capital · American Heart Association · Morningside · Elizabeth Street Ventures | ↗ |
| SEEDOther financing | Feb 2025 | $4M | $30M | Cultivation Capital · The Artemis Fund · Empire State Development · The Venture Collective | ↗ |
Growth signals
Latest recorded traffic for SimpliFed is 32K monthly website visits, down 8.6% over the last three months. SimpliFed's team grew 48.1% over the past year.
Open positions
Similar companies
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed10 investors entered at this stage
Third Culture Capital
Morningside
The Venture Collective
Waterline Ventures
New York Ventures
Elizabeth Street Ventures
Cultivation Capital
The Artemis Fund
Empire State Development
American Heart Association
Series A2 investors entered at this stage
Hesperia Capital
Foreground Capital
Other known investors3 additional known investors
Kid Venture Capital
Julien Pham
TBD Angels
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about SimpliFed on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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