SimpleTire.com

About SimpleTire.com

SimpleTire operates as a technology-driven online platform within the automotive tire industry, designed to streamline the tire replacement process. Founded in 2012 by brothers Andy and Josh Chalofsky, alongside their partner Kenny Pratt, the company emerged from their direct experience within their family's traditional tire business. Recognizing the sector's fragmentation and lack of digital adoption, they created an e-commerce model that connects disparate parts of the supply chain. The founders leveraged their industry background—Andy having worked in his uncle's tire warehouse from a young age and later running his own tire distribution companies, and Josh bringing a technology perspective from his time in media production—to modernize a traditionally low-tech field.

The company's business model aggregates inventory from a vast network of over 3,000 independent tire distributors and manufacturers, presenting it on a single online marketplace. This creates an unparalleled selection for customers, who can search for tires by vehicle, brand, or size. Revenue is generated through multiple channels: direct-to-consumer sales via its website, a B2B channel that serves national retailers and automotive clubs, and specialized programs for commercial fleets. Rather than holding its own inventory, SimpleTire acts as a transactional marketplace, purchasing tires from its supply partners only after a customer places an order, which allows for competitive pricing.

The platform serves a wide range of clients, from individual car owners to large commercial fleet managers. A core feature of its service is the end-to-end customer experience, which includes helping users find the right tires and scheduling delivery and installation at one of over 20,000 partner installation centers across the country. In 2018, Dealer Tire, a major distributor to automotive dealerships, made a significant investment in SimpleTire, which has since operated as part of the Dealer Tire Family of Companies and has seen its revenue and team size grow substantially. Following years of growth, the Chalofsky brothers transitioned from their executive roles in 2022 to pursue other ventures, with Karthik Iyer becoming CEO and co-founder Kenny Pratt remaining as CTO.