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COMPANY PROFILE

SimpleBet

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A B2B product development company using machine learning and real-time technology to make every moment of every sporting event a betting opportunity

New York City, United StatesFounded 2018Consumer Services
Valuation $100–250M Last recorded · 2021
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for SimpleBet and the history behind them.

About SimpleBet

Simplebet is a technology company that revolutionizes the sports betting industry by turning every moment of a sporting event into a betting opportunity. The company serves sportsbooks, gaming operators, and media companies, providing them with advanced tools to enhance live betting experiences. Operating in the sports betting market, Simplebet's business model focuses on offering automated live pricing, game trackers, and free-to-play games to boost user engagement and retention. The company generates revenue through licensing its technology to partners, offering custom contests, and integrating targeted ads within its free-to-play games. Simplebet's platform is GLI certified and fully compliant, ensuring reliability and regulatory adherence. The company also provides robust admin tools, dedicated technical support, and a dedicated testbed for seamless integration and continuous improvement.

Source: Dealroom company data

At a glance

Founded
2018
Headquarters
New York City, United States
Sector
Consumer Services
Power Law
Colt$25–100M revenue

Investors

10 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Morningside Venture Partners

Series B and later9 investors entered at this stage

  • Anti Fund
  • FJ Labs
  • Grit Capital Partners
  • Trog Hawley Capital
  • SBNY
  • Eberg Capital
  • GoodPaper Ventures
  • Wheelhouse.io
  • Sachse Family Fund
Employees mapped 18 incl. 2 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 7 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇺🇸 United States72.7%
🇧🇷 Brazil9.1%
🇮🇱 Israel9.1%
🇨🇳 China9.1%
4 countries shown
Web traffic by country
280 monthly visits
across markets
🇺🇸 United States107.1%
Top 1 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about SimpleBet on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See SimpleBet on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.