Product Reports Resources Pricing Login Book a demo
COMPANY PROFILE

SIERA AI

Explore full profile

Builds autonomy software for industrial vehicles like forklifts

Austin, United StatesFounded 2017Transportation
Valuation $25–50M Last recorded · 2022
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for SIERA AI and the history behind them.

About SIERA AI

SIERA.AI operates in the industrial safety sector, focusing on enhancing forklift operations through advanced machine vision and AI-driven digital inspection solutions. The company primarily serves businesses with significant forklift operations, such as warehouses, manufacturing plants, and distribution centers. SIERA.AI's core product suite includes AI Vision Sensors that significantly reduce accidents, mobile inspection tools, and comprehensive fleet monitoring systems. These solutions help clients maintain OSHA compliance, boost productivity, and ensure operational safety. The business model revolves around providing these safety solutions through a subscription-based service, generating recurring revenue. By leveraging AI and machine vision, SIERA.AI offers a proactive approach to accident prevention, tracking operator behaviors, and monitoring impacts in real-time. The company has demonstrated its value by helping clients prevent over 11,000 accidents in the past 3.5 years, underscoring its effectiveness and reliability.

Source: Dealroom company data

At a glance

Founded
2017
Headquarters
Austin, United States
Sector
Transportation

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • Ubiquity Ventures
  • Parkway Venture Capital
Team profiled 2 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Austin HQ
Book a demo for the full country breakdown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about SIERA AI on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See SIERA AI on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.