SHR

About SHR

SHR, Sceptre Hospitality Resources, headquartered in Houston, Texas, is a leading provider of advanced technology solutions for the hospitality industry. The company offers a suite of AI-driven tools designed to help hotels optimize their reservation and distribution strategies, thereby maximizing the profitability of their room inventory. SHR serves a diverse range of clients, including independent hotels, hotel groups, and chains, across global markets in North America, Europe, and Asia Pacific.

The core offerings of SHR include a Central Reservation System (CRS), a Guest Management System (GMS), and a Revenue Management System (RMS). The CRS allows hotels to manage their distribution channels and Internet Booking Engine (IBE) with ease, while the GMS leverages valuable guest data from various sales channels and property management systems to enhance guest experiences. The RMS, known as Wave RMS, utilizes artificial intelligence to provide sophisticated revenue management solutions, giving hotels the control they need to optimize pricing and inventory.

SHR's business model revolves around providing these technology solutions on a subscription basis, generating recurring revenue from its clients. The company also offers custom development options and packages tailored to specific needs, including specialized services for casino comp and loyalty program management.

SHR has been recognized for its innovation and growth, having been named to the Inc. 5000 list seven times in eight years. This accolade highlights the company's entrepreneurial leadership and consistent revenue growth.