Showroom B2B

About Showroom B2B

Showroom B2B is a technology-driven apparel manufacturing and B2B supply chain platform headquartered in Gurugram, India. The company was founded in 2020 by IIM Lucknow alumni Abhishek Dua and Shubham Gupta. Dua, the CEO, previously ran a manufacturing business in engineered wood before exiting to build a more scalable, tech-focused company. The idea for Showroom B2B emerged when the founders observed that fashion retailers in India's Tier II and III cities often had to travel long distances to major hubs to source clothing, a process that was costly and inefficient.

The company operates a 'phygital' model that combines a digital B2B marketplace with physical 'Experience Stores'. These stores, located in Tier II and III cities, allow retailers to physically interact with apparel samples before placing bulk orders through the company's app or platform. This approach aims to solve common retailer challenges such as limited product assortment, opaque pricing, and poor availability. The platform serves two primary client segments: small, independent retailers and large, organized retail chains like Reliance Trends, Vishal Megamart, V-Mart, and Myntra. For small retailers, it provides access to a wide inventory of unbranded garments. For larger enterprises, it offers a design-to-delivery sourcing model, including custom-made private label garments. Showroom B2B's business model is asset-light, partnering with over 500 manufacturers to provide inventory. Revenue is generated through value-added services such as logistics and bulk order handling, rather than commissions on transactions.

Showroom B2B has established its own manufacturing units and a network of audited partner factories, focusing on categories like denim, knits, and wovens. The company has seen significant growth, supplying over 20 enterprise retail chains and serving more than 7,000 small retailers. The firm has raised substantial funding to support its expansion. In October 2023, it secured $6.5 million in a pre-Series A round led by Jungle Ventures. This was followed by a $17 million Series A round in February 2026, led by Cactus Partners, to expand manufacturing capacity and deepen industry partnerships.