Shoutlet

The firm's core business was providing cloud-based software that enabled large companies to manage and measure their social media marketing efforts. Shoutlet's platform offered a suite of tools for social CRM, social listening, advertising, workflow management, and analytics, integrating with platforms like Google Analytics, IBM Digital Analytics, and Salesforce. This allowed marketers to publish content, engage with audiences, run contests, and analyze the impact of their campaigns across various social media channels. The business model was based on selling its software to enterprises, counting major brands like Best Buy, Four Seasons, Lowe's, and Canon among its key customers.

A notable feature of Shoutlet's platform was its social campaign builder, known as Canvas, which was recognized for its ability to collect customer and profile data and integrate it into sophisticated modeling environments, providing deep consumer insights. In August 2015, Shoutlet was acquired by Spredfast, an Austin-based competitor in the social media software space. The acquisition was a strategic move to combine complementary product portfolios, with Shoutlet bringing its advanced social campaign and data integration capabilities to Spredfast. Following the acquisition, Shoutlet's Madison office became a new development center for Spredfast, and Aaron Everson transitioned to the role of general manager within the newly combined entity.