Shouqi Zhixing

About Shouqi Zhixing

Shouqi Zhixing, operating under the brand Shouqi Yueche (also known as Shouqi Limousine & Chauffeur), is a significant player in China's competitive ride-hailing market. The company was established in 2015 as a strategic digital transformation initiative by its state-owned parent company, Shouqi Group, a firm with a long-standing history in transportation services since 1951. Shouqi Group itself was founded upon the direction of Premier Zhou Enlai and has historically provided transportation for major national events.

The company's initial phase and strategic direction were largely shaped by its former CEO, Wei Dong, an executive with prior experience at Shenzhou Car Rental. He joined the Shouqi Group in 2014 and became the CEO of the ride-hailing arm upon its launch in 2015, a position he held until his departure in March 2021. The business model primarily revolves around a B2C (Business-to-Consumer) approach, which initially utilized a self-owned fleet of vehicles and professional drivers, setting it apart from C2C (Consumer-to-Consumer) competitors. This focus on standardized service and compliant vehicles allowed Shouqi Yueche to build a reputation for quality and safety, particularly targeting the medium to high-end market segment. Over time, to accelerate scale and manage costs, the company transitioned towards a lighter asset model by introducing an open platform in 2016 to allow compliant third-party vehicle and driver partners to join.

Shouqi Yueche generates revenue through commissions on ride fares completed via its digital platform. Its services cater to both individual and corporate clients, offering a diverse portfolio that includes on-demand rides, airport transfers, daily and half-day rentals, and specialized services for events. The platform also provides tailored enterprise solutions for corporate mobility needs. Operating in over 160 cities across China, Shouqi Yueche has established a strong presence at major transportation hubs like airports and railway stations. The company has secured significant funding through multiple rounds, attracting high-profile investors such as Baidu and Nio Capital, who have also entered into strategic partnerships to integrate AI and autonomous driving technologies.