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Shopware

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The ecommerce platform to drive your customers’ experience

Schöppingen, GermanyFounded 2000eCommerce & Marketplaces
Revenue $50–100M Latest reported FY
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Shopware and the history behind them.

About Shopware

Shopware is a leading ecommerce platform designed to help businesses of all sizes expand their sales channels, explore new markets, and build sustainable customer relationships. Serving over 100,000 customers worldwide, Shopware operates in the dynamic and competitive ecommerce market. The platform offers a comprehensive suite of tools that enable businesses to create interactive shopping experiences, leverage smart marketing campaigns, and manage their online stores with intuitive usability. Shopware's business model is based on a subscription service, where clients pay for access to the platform's features and capabilities. Revenue is generated through various subscription tiers, offering different levels of service and support, as well as through additional services such as cloud hosting and third-party integrations. The company also collaborates with social media advertising partners like Google, Facebook, and Instagram to provide personalized marketing solutions. Shopware's key clients range from small startups to large enterprises looking to optimize their ecommerce operations and drive growth.

Source: Dealroom company data

At a glance

Founded
2000
Headquarters
Schöppingen, Germany
Sector
eCommerce & Marketplaces
Power Law
Colt$25–100M revenue

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later2 investors entered at this stage

Employees mapped 450 incl. 5 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 27 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
20 countries with
team presence
🇩🇪 Germany73.8%
🇺🇸 United States6.4%
🇻🇳 Vietnam5.4%
🇮🇹 Italy2.4%
🇬🇧 United Kingdom2%
Top 5 of 20 shown
Web traffic by country
270K monthly visits
across markets
🇩🇪 Germany43.7%
🇦🇹 Austria7.6%
🇩🇰 Denmark5.6%
🇺🇸 United States3.8%
🇨🇭 Switzerland2.5%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Shopware on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Shopware on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.