ShoppingList

About ShoppingList

OurGroceries, accessible via shoppinglist.com, is a mobile application designed to simplify household grocery shopping. The service was founded in 2009 by Dan and Lawrence, who sought a solution to the challenges of managing paper shopping lists for their young families. The core product is a synchronized shopping list that updates in real-time across all connected devices within a household, including smartphones, tablets, smart watches, and web browsers. This ensures that every member has the most current list, whether at home or in the store.

The business operates on a freemium model. The application is free to download and use, supported by advertisements. Users have the option to pay a one-time fee for a premium version, which removes ads for all users sharing the lists. The company emphasizes that all features, including list sharing, are available in the free version. OurGroceries is a family-owned business that prioritizes user privacy, stating they do not sell personal data.

The application's features are built around simplicity and convenience. Users can create multiple lists, add items by typing (with auto-completion from past items), scanning barcodes, or taking a photo which the app's AI recognizes. To facilitate faster shopping, items can be organized by categories or aisles, and the app remembers these preferences for future lists. It also allows users to manage recipes and add all necessary ingredients to a shopping list with a single tap. The app integrates with voice assistants like Alexa, Siri, and Google Assistant for hands-free operation.