ShoppingGives

About ShoppingGives

ShoppingGives, founded in 2016 by Ronny Sage, operates as a B2B platform enabling retailers to integrate charitable giving directly into their customer experience. The company is headquartered in Chicago, Illinois. Sage's background in both the nonprofit sector, including his own foundation, and the e-commerce industry informed the creation of the company, aiming to bridge the gap between retail and philanthropy. The business provides a suite of tools, referred to as the Social Impact Stack, which allows online stores to embed donation functionalities at various points in the shopping journey, such as at checkout or through loyalty programs. This infrastructure is designed to help brands build customer loyalty and increase conversion rates by aligning with consumers' values.

The company's business model is primarily based on a technology fee, which can be a percentage of donations processed through the platform or a monthly recurring charge. ShoppingGives serves a wide range of clients, from direct-to-consumer brands to large enterprise retailers, by offering solutions like APIs and integrations with major e-commerce platforms such as Shopify and Salesforce Commerce Cloud. These integrations facilitate the tracking and management of corporate donations, ensuring compliance and transparency. For consumers, the platform offers the ability to support their preferred causes while shopping, and for nonprofits, it creates a new, streamlined fundraising channel by connecting them with value-aligned business partners. The platform has facilitated donations to over 1.8 million unique nonprofits.

Significant milestones for ShoppingGives include securing multiple funding rounds to fuel its growth and product development. In 2020, the company raised a $5.5 million seed round, and this was followed by a $10 million Series A funding round in 2022, led by an investor group including Second Century Ventures and other strategic partners in the commerce technology space. This capital has been aimed at expanding the team, enhancing the product suite, and increasing its market penetration within the e-commerce sector.