Shoplazza

The company's CEO, Jeff Li, previously spent eight years at Baidu International, where he led product development for global markets, an experience that shaped the vision for Shoplazza. Headquartered in Toronto, Canada, with a research and development center in Shenzhen, China, Shoplazza aims to simplify e-commerce for merchants, allowing them to build stores with minimal coding knowledge. The platform serves a diverse client base, from small and medium-sized businesses establishing an online presence to larger enterprises seeking to optimize their e-commerce operations.

Shoplazza's business model is primarily based on monthly subscriptions, with various plans available that offer different features and staff accounts. Revenue is also generated through transaction fees, particularly via its proprietary 'Shoplazza Payment' service, and through its partner ecosystem and app marketplace. The platform integrates with major tech companies like Meta, Google, and PayPal to provide comprehensive solutions for its merchants. It also has a developer-friendly architecture, supporting custom app development and headless commerce configurations.

Shoplazza has raised a total of $199 million over several funding rounds. A significant Series C1 round in January 2022 raised $150 million, led by SoftBank Vision Fund 2, with participation from investors like Chimera, Stepstone, Sky9 Capital, and Sequoia China. These funds are directed towards R&D, talent acquisition, and accelerating merchant growth in North America and Europe.