S
Shoplazza
Marketing · Markham, Canada · Founded 2017
SaaS platform for building global DTC e-commerce stores MoreLess
Shoplazza is a Canadian cloud-based e-commerce platform founded in 2017 by Jeff Li, Bing Xia, and Junfeng Li. The company provides a Software-as-a-Service (SaaS) solution that enables businesses of all sizes to create, manage, market, and scale their own direct-to-consumer (DTC) online stores. The platform is designed for global expansion, offering merchants tools for website building, multi-channel selling, payment processing, and order management with a focus on cross-border commerce.
The company's CEO, Jeff Li, previously spent eight years at Baidu International, where he led product development for global markets, an experience that shaped the vision for Shoplazza. Headquartered in Toronto, Canada, with a research and development center in Shenzhen, China, Shoplazza aims to simplify e-commerce for merchants, allowing them to build stores with minimal coding knowledge. The platform serves a diverse client base, from small and medium-sized businesses establishing an online presence to larger enterprises seeking to optimize their e-commerce operations.
Shoplazza's business model is primarily based on monthly subscriptions, with various plans available that offer different features and staff accounts. Revenue is also generated through transaction fees, particularly via its proprietary 'Shoplazza Payment' service, and through its partner ecosystem and app marketplace. The platform integrates with major tech companies like Meta, Google, and PayPal to provide comprehensive solutions for its merchants. It also has a developer-friendly architecture, supporting custom app development and headless commerce configurations.
Shoplazza has raised a total of $199 million over several funding rounds. A significant Series C1 round in January 2022 raised $150 million, led by SoftBank Vision Fund 2, with participation from investors like Chimera, Stepstone, Sky9 Capital, and Sequoia China. These funds are directed towards R&D, talent acquisition, and accelerating merchant growth in North America and Europe.
Keywords: e-commerce platform, SaaS, direct-to-consumer, DTC, online store builder, cross-border commerce, global e-commerce, shopping cart software, multi-channel selling, headless commerce, subscription model, online payments, digital retail, website builder, B2C e-commerce, startup funding, venture capital, retail technology, marketing automation, order management
Company overview
Shoplazza company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2017
- Headquarters
- Markham, Canada
- Employees
- 200
- Open positions
- None listed
- Dealroom signal
- 69.0
- Investment activity
- 1 companies · latest Jan 2026
- Capital deployed
- $20M
- Preferred round
- SERIES B
Valuation & funding
Shoplazza funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES COther financing | Jan 2022 | $150M | $600M | HongShan · Qianhai FOF · Chimera · SoftBank | ↗ |
| SERIES COther financing | Jan 2021 | $49M | $196M | Sky9 Capital · Pansheng · HongShan · Qianhai FOF | — |
| SERIES AOther financing | May 2018 | $10M | $40M | Sequoia · Sky9 Capital | ↗ |
| SERIES AOther financing | Jan 2018 | $310K | $1.2M | Mobvista · Grand View Capital · Next Capital | — |
Growth signals
Shoplazza website traffic
Latest recorded traffic for Shoplazza is 670K monthly website visits, down 20.2% over the last three months. Shoplazza's team grew 3.6% over the past year.
Comparisons
Shoplazza compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 SenzaiAI-driven solutions optimizing customer retention, tailored promotions, and effective collections timing for enhanced lifetime value |
Mexico City, Mexico | Operational | 6 | $2M | $8M |
 Digitalworld24x7Marketing |
— | Operational | |||
 SellerMarketing |
— | Operational | |||
 Subatomic DigitalEverything's Fresh Here at Bread |
— | Operational | |||
 IceniMediaAll content is scheduled for your review |
— | Operational | |||
 Lifelike Voices Text to SpeechAI based end to end Digitization with Highest ROI |
Bengaluru, India | Operational | |||
 VinterActiveMarketing |
United States | Operational | |||
 Exhibit & Display ConsultantsConsulting company located in Las Vegas |
Las Vegas, United States | Operational |
Capital deployed
Shoplazza investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Shoplazza's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Shoplazza has talent and traffic
team presence
In the news
Latest news about Shoplazza
Recent press, funding announcements, and product moves mentioning Shoplazza — open to read from the original sources.
Market sentiment
What the market is saying about Shoplazza
An AI-synthesized read of the highest-engagement posts about Shoplazza on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Shoplazza’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.