ShopEx

About ShopEx

Established in 2002, Shanghai-based ShopEx is a digital technology commerce partner for brand enterprises, founded by Alex Xu and Pei Dapeng. Initially focused on website design and software outsourcing, the company shifted its strategy in 2006 with the arrival of Li Zhongwei, who became the current chairman, by making its software free to expand market share—a move that proved successful within weeks.

ShopEx operates as a provider of e-commerce software and services, catering to a wide range of business types from small to large enterprises. The company's business model is centered on providing comprehensive, multi-channel retail solutions that integrate online and offline operations. Revenue is generated through the sale of these sophisticated e-commerce systems and associated services. The firm has secured significant financial backing, raising a total of $119 million over five funding rounds from notable institutional investors including Legend Capital, Lenovo, Alibaba Group, and Joy Capital. The first round occurred in 2010, with the most recent being a Series D round in March 2021.

The company's product portfolio is designed to help businesses digitalize their operations, spanning online transactions, social e-commerce, O2O (Online-to-Offline), and supply chains. Core offerings include the brand cloud store (a cloud-based, omnichannel retail solution), a B2B2C/B2B marketplace, and the DigiOS intelligent operation middle platform (OMS). These products provide features for online merchandise management, digital tools for in-store sales staff, socialized marketing and promotion, intelligent order fulfillment, and comprehensive member and sales data digitalization. ShopEx aims to create an integrated ecosystem that connects front-end sales channels with back-end management, and physical stores with digital platforms, serving clients like Lululemon, Lacoste, Samsung, and Philips.