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Shop-ware

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The automotive repair industry’s premier enterprise-grade SaaS platform for shop management

San Francisco, United StatesFounded 2013Marketing
Valuation $50–100M Last recorded · 2020
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Shop-ware and the history behind them.

About Shop-ware

Shop-Ware provides a professional-grade, enterprise-level Software-as-a-Service (SaaS) platform for automotive shop management, targeting independent auto repair facilities. The company was established in 2013 by Carolyn Coquillette, a former mechanic and owner of a hybrid-specialty repair shop in San Francisco named Luscious Garage. The initial software was a custom online management system developed for her own shop, which, due to its success and the attention it garnered, was commercialized to serve the broader automotive repair industry.

The platform operates on a subscription-based business model, offering tools designed to streamline and enhance the efficiency of auto repair operations. Shop-Ware's cloud-based system digitizes the entire workflow, from creating repair orders with integrated vehicle inspections and rich media, to managing real-time shop floor dispatch. Key features include live customer chat, parts allocation tracking for jobs in progress, and advanced analytics that can be monitored across multiple locations. A distinctive feature is the "Parts GP Optimizer," which uses machine learning to help shops achieve their gross profit targets on parts sales. The platform aims to improve transparency and communication between the service provider and the customer, facilitating online approvals and payments.

Coquillette's direct experience in the auto repair field heavily influenced the product's development, ensuring it addresses the practical needs of shop owners. Before founding Shop-Ware, she gained recognition as a mechanic specializing in hybrids and was named Shop Owner of the Year in 2017 by Women in Auto Care. In December 2020, Shop-Ware secured $15 million in a Series A funding round led by Insight Partners, which was intended to expand its engineering, support, and sales teams. On March 13, 2024, Vehlo, a company specializing in automotive aftermarket software, acquired Shop-Ware. Following the acquisition, Coquillette joined Vehlo's aftermarket leadership team, continuing to lead Shop-Ware.

Source: Dealroom company data

At a glance

Founded
2013
Headquarters
San Francisco, United States
Sector
Marketing
Power Law
Colt$25–100M revenue

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Bosch

Series A1 investor entered at this stage

Team profiled 10 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇺🇸 United States88.5%
🇮🇳 India3.9%
🇧🇾 Belarus3.9%
3 countries shown
Web traffic by country
870K monthly visits
across markets
🇺🇸 United States97.3%
🇨🇦 Canada1.5%
🇬🇧 United Kingdom0.2%
🇻🇳 Vietnam0.1%
🇮🇳 India0.1%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Shop-ware on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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