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Circeus | Shop Circle
eCommerce & Marketplaces · London, United Kingdom · Founded 2021
Acquires and scales mission-critical B2B software businesses. Formerly Shop Circle MoreLess
Circeus is an AI-native software holding company that acquires and develops mission-critical B2B software businesses. Founded in 2021 by Luca Cartechini and Gian Maria Gramondi, the group was originally established as Shop Circle, with a strategy focused on acquiring and operating software products for e-commerce merchants and retailers.
As its acquisition activity expanded beyond commerce into areas such as enterprise infrastructure, developer tools, data management, and other vertical software markets, the group introduced Circeus as its parent holding-company brand in 2026. Shop Circle remained in operation as Circeus’s retail and commerce software division rather than being discontinued or fully renamed. The new structure reflects the transformation of the business from an e-commerce application aggregator into a broader operator of mission-critical enterprise software.
Circeus follows a long-term ownership model, acquiring established software companies while generally preserving their brands, products, teams, and customer relationships. It provides portfolio businesses with centralized support in artificial intelligence, engineering, go-to-market strategy, customer service, finance, human resources, and procurement. Its internal AI capabilities are used to introduce new product functionality, automate operational workflows, and improve software development and customer support.
The group has assembled its portfolio through a series of acquisitions, including commerce applications and broader enterprise software businesses such as KrakenD, an API gateway platform. Its Shop Circle division offers tools for functions including subscriptions, product discovery, inventory management, pricing, promotions, shipping, and conversion optimization. Across the wider group, Circeus serves more than 200,000 businesses.
Circeus operates from London, Milan, and Sarajevo and is backed by investors including QED Investors, Nextalia, 3VC, 645 Ventures, CDP Venture Capital, and the European Bank for Reconstruction and Development.
Keywords: Circeus, Shop Circle, software holding company, B2B software, vertical software, enterprise software, e-commerce software, software acquisitions, buy-and-build, artificial intelligence, API infrastructure, KrakenD, long-term ownership, SaaS portfolio, mission-critical software
Company overview
Circeus | Shop Circle company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2021
- Headquarters
- London, United Kingdom
- Employees
- 265
- Open positions
- 15
- Dealroom signal
- 83.0
- Investment activity
- 6 companies · latest Jul 2026
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Circeus | Shop Circle funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Jun 2026 | $0 | — | European Bank for Reconstruction and Development | ↗ |
| DEBTDebt | Dec 2025 | $100M | — | I80 Group | ↗ |
| SERIES BOther financing | Jul 2025 | $21M | $600M | Undisclosed | ↗ |
| SERIES BOther financing | Feb 2025 | $60M | $600M | CDP Venture Capital · QED Investors · NFX · 645 Ventures | ↗ |
| SERIES AOther financing | Sep 2023 | $120M | $480M | TriplePoint Capital · QED Investors · NFX · Firstminute Capital | ↗ |
| EARLY VCOther financing | Apr 2023 | Undisclosed | ↗ | ||
| DEBTDebt | Jun 2022 | TriplePoint Capital | ↗ | ||
| SEEDOther financing | Aug 2021 | SystemaNova | — |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
| Year | Revenue | Growth | EBITDA | Margin |
|---|---|---|---|---|
| 2026 | $20M | 0% | −$5.4M | -27.1% |
| 2025 | $20M | 0% | −$5.4M | -27.1% |
| 2024 | $20M | +1113% | −$5.4M | -27.1% |
| 2023 | $1.6M | 0% | −$5.4M | -328.1% |
| 2022 | $1.6M | — | −$5.4M | -328.1% |
| 2021 | — | — | −$1.2M | — |
Growth signals
Circeus | Shop Circle website traffic
Latest recorded traffic for Circeus | Shop Circle is 43K monthly website visits, down 21.8% over the last three months. Circeus | Shop Circle's team grew 2.3% over the past year.
Hiring
Open positions at Circeus | Shop Circle
Current openings linked to this company in Dealroom.
Comparisons
Circeus | Shop Circle compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 PolyAIEnterprise conversational AI for customer service calls |
London, United Kingdom | Operational | 372 | $204M | $750M |
 AudioStackAudio SaaS platform allowing you to create relevant audio content |
London, United Kingdom | Operational | |||
 Speech GraphicsAudio-driven 3D facial animation software for games |
Edinburgh, United Kingdom | Operational | |||
 ElevenLabsAI platform for realistic, multilingual voice synthesis |
London, United Kingdom | Operational | |||
 Haiper AIAI for 3D reconstruction |
London, United Kingdom | Acquired | |||
 PentoPixAI platform converting scripts to 3D animated videos |
San Francisco, United States | Operational | |||
 FlawlessFlawless is leading the generative AI revolution in filmmaking |
London, United Kingdom | Operational | |||
 MetaphysicCreating realistic images that can be used in various settings, including virtual reality and augmented reality |
London, United Kingdom | Acquired |
Capital deployed
Circeus | Shop Circle investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Encodian SolutionsLondon, United KingdomDocument and workflow automation for Microsoft 365.
→
DondyacquiredWhatsApp marketing solutions to boost eCommerce sales and customer engagement with personalized retention campaigns
→
KRAKEN STUDIOSMadrid, Spain
→
KrakendBarcelona, SpainKrakenD - Open source API Gateway
→
FI
FiftyPoint6United KingdomLuxury lifestyle solutions enhancing business efficiency and entrepreneurial success
→
RushSofia, BulgariaCustomizable shipment tracking and performance analytics for e-commerce brands
$11Mvaluation
Talent graph
Circeus | Shop Circle's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Circeus | Shop Circle has talent and traffic
team presence
In the news
Latest news about Circeus | Shop Circle
Recent press, funding announcements, and product moves mentioning Circeus | Shop Circle — open to read from the original sources.
Market sentiment
What the market is saying about Circeus | Shop Circle
An AI-synthesized read of the highest-engagement posts about Circeus | Shop Circle on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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