Shootitlive

About Shootitlive

Shootitlive, founded in 2008 by Martin Levy and Eivind Vogel-Rödin, operates as a specialized content management system tailored for news publishers and media companies. The platform was born from the founders' desire to solve a critical workflow problem for field photographers: the significant delay between capturing an event and its publication online. Traditionally, photographers had to transfer images to a laptop and then send them to the publisher, a time-consuming process that could lead to missing subsequent action.

The company's core service streamlines this process by enabling photographers to publish photos and video clips instantly from their cameras to a news website. Using a Wi-Fi or 3G-connected camera, a photographer can select and upload media with a simple button press, making it appear within seconds in an embedded player on the client's website. For video content, which involves larger files, Shootitlive developed an iPhone application to facilitate immediate uploads. This focus on live, direct-from-the-field publishing addresses a key demand for real-time news coverage.

The business serves the media industry, with a client roster that has included major European newspapers such as The Times, which utilized the service for its royal wedding coverage, and the largest newspapers in Sweden and Finland. Its revenue model appears to be multi-faceted, with some live photo feeds offered as a free, ad-supported service to encourage embedding on blogs and websites. In a significant milestone, Shootitlive was acquired by the Swedish TT News Agency, the largest news agency in Scandinavia, for an undisclosed amount, integrating its technology into a broader media services portfolio.