Shine+

About Shine+

Shine+ Drink is an Australian beverage company that created the country's first nootropic or 'smart' drink, designed to enhance mental performance. The company was co-founded in 2015 by Stephen Chapman and Dr. Sam Prince, who were seeking a healthy alternative to coffee and traditional energy drinks to maintain focus during long workdays. Chapman, who had prior startup experience, and Prince, a medical doctor and serial entrepreneur, identified a market gap for a beverage that could support cognitive function without the negative effects of sugar and artificial ingredients.

The company's core products are functional beverages formulated with natural nootropics and adaptogens, substances known to improve cognitive functions like focus, concentration, and memory. Key ingredients include Ginkgo Biloba, L-Theanine from green tea, Turmeric, Siberian Ginseng, and B vitamins. These ingredients work to provide a sustained, 'clean' focus without the crash associated with high-sugar, high-caffeine drinks. The business operates in the functional beverage market, a rapidly growing segment, by catering to health-conscious consumers seeking benefits beyond basic nutrition. Shine+ differentiates itself from traditional energy drinks by focusing on brain function rather than just a physical energy boost.

Initially launching with a 110ml shot, Shine+ quickly gained traction and expanded its product line to include various flavors in larger carbonated bottles and cans, such as the 'Charged' and zero-sugar ranges. The company's business model involves retail distribution through major outlets across Australia, including Coles, Woolworths, and 7-Eleven, alongside direct-to-consumer online sales. A core part of the company's ethos from its inception is a social responsibility component; through its Shine4Water campaign, the company donates one day of clean drinking water for every bottle sold.