Shine Text

The business initially launched as Shine Text, a service delivering daily motivational text messages with research-backed tips on confidence, mental health, and productivity. This quickly evolved into a comprehensive mobile application available on iOS and Android. The app operates on a freemium model; core features like daily meditations are free, while a premium subscription unlocks an extensive audio library of over 800 original meditations, bedtime stories, and self-care courses. Revenue is generated through these individual subscriptions and an enterprise-level platform, "Shine at Work," which provides mental wellness resources as a corporate benefit to over 90 clients.

Shine's product is distinguished by its focus on representation and inclusivity. A majority of its content is created and voiced by people of color, addressing specific experiences like representation burnout and race-based trauma. The app's features include mood tracking, guided journaling, and virtual workshops. In September 2022, Shine was acquired by Headspace Health, a move intended to scale its inclusive mental health support. As part of the acquisition, founders Marah Lidey and Naomi Hirabayashi joined the Headspace Health leadership team in product and marketing, continuing their mission to close the equity gap in mental health.