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Sharethrough
Delivers native ads for publishers and marketers
About Sharethrough
Sharethrough is a dynamic player in the digital advertising industry, specializing in enhanced advertising solutions for the modern web. The company operates primarily in the online advertising market, offering a suite of products that include native display, native video, native rich media, enhanced display, and enhanced outstream ads. These products are designed to seamlessly integrate with the look and feel of the websites they appear on, thereby enhancing user engagement and ad performance.
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Sharethrough serves a diverse range of clients, including publishers, advertisers, app developers, and demand-side platforms (DSPs). Publishers use Sharethrough's technology to monetize their content by displaying ads that blend naturally with their site's design. Advertisers benefit from higher engagement rates and better performance metrics, as Sharethrough's ads are designed to be less intrusive and more appealing to users. App developers and DSPs leverage Sharethrough's solutions to optimize their ad placements and maximize revenue.
The company's business model revolves around providing a technology platform that enhances the performance of traditional display and video ads by making them more native to their surroundings. This is achieved through the use of Dynamic Ad Templates, which adapt the ad content to match the aesthetic of the host website. Sharethrough makes money by charging advertisers for the ad placements and sharing a portion of this revenue with the publishers.
In terms of market performance, Sharethrough boasts impressive metrics, including 40 billion impressions per month and a 3x year-over-year growth rate. The company also claims a 2.8x higher click-through rate (CTR) compared to its native advertising competitors, making it a compelling choice for advertisers looking to maximize their return on investment.
At a glance
- Status
- Acquired
- Founded
- 2008
- Headquarters
- San Francisco, United States
- Employees
- 38
- Open positions
- None listed
- Dealroom signal
- 0.0/100
- Industry
- Marketing, Enterprise Software
- Sub-industry
- Adtech
- Sector
- Marketing, Adtech, Analytics, Monetization, Advertising, Data Analytics, Video Advertising, Native Advertising, Publisher Tools, App
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Sep 2014
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning Sharethrough.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Jun 2024 | $0 | — | Equativ | ↗ |
| SERIES D✓Equity / VC | Sep 2014 | $10M | $40M | Elevation Partners · Silver Creek Ventures · North Bridge Venture Partners · Sky | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Sharethrough is 180K monthly website visits, down 30.8% over the last three months. Sharethrough's team declined 78.2% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Series A2 investors entered at this stage
Series B and later4 investors entered at this stage
Elevation Partners
Patrick Keane
Silver Creek Ventures
Sky
Other known investors3 additional known investors
Equativ
Focus Opportunity Fund- SPSky Startup Investments Partnerships
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Sharethrough on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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