Shangbai Global E-commerce

About Shangbai Global E-commerce

Shangbai Global E-commerce, operating as Shinebed International, is a cross-border e-commerce company specializing in home textiles. Founded in 2016, the company is a subsidiary of the Tianyi Group, which has over four decades of experience in the textile industry. Shinebed markets its products globally through several brands, including its flagship home bedding brand Bedsure, the pet-focused brand Lesure, the luxury home brand Double Stitch, and Breescape, which targets hot sleepers.

The company's business model focuses on making Chinese-manufactured goods available to a worldwide audience, leveraging its parent company's production chain and an international logistics network. Shinebed has established a significant online presence, utilizing platforms like Amazon to reach consumers. The brand portfolio is designed to meet diverse consumer needs, from budget-friendly options to specialized products. For example, the Bedsure brand was strategically positioned to move beyond its reputation as a budget brand with the introduction of its GentleSoft™ line, engineered for the comfort preferences of U.S. consumers. The Breescape brand, launched in March 2025, specifically addresses the hot-sleeper market segment with products featuring advanced cooling technologies like HYDROCOOL and BlendTek fibers.

Shinebed has actively sought to expand its operations and supply chain capabilities. The company recently secured a multi-million dollar Series A funding round led by Shunwei Capital, with participation from Fengshang Capital and Challenger Ventures. These funds are primarily allocated to enhancing its overseas supply chain infrastructure. The company was founded by Ms. Hu Rongxiu, who established a legacy of combining traditional craftsmanship with modern design.