Product Reports Resources Pricing Login Book a demo

Settle

Fintech · San Francisco, United States · Founded 2019

Settle.com is a financial technology startup that offers a suite of secure payment products specifically designed for Consumer Packaged Goods (CPG) brands. The company's primary goal is to simplify cash flow management for these businesses, allowing them to focus more on brand growth rather than getting bogged down in financial spreadsheets. Settle operates in the financial services market, specifically targeting emerging CPG brands. These brands often face challenges such as supply chain disruptions and changes in retail dynamics, which can significantly impact their profitability. By providing tools to better understand and manage retailer and distributor margins, Settle helps these brands navigate these challenges more effectively. The business model of Settle is based on offering its payment products as a service to CPG brands. While the specific details of how Settle generates revenue are not publicly available, it's reasonable to assume that the company charges its clients either a flat fee, a percentage of the transaction value, or a combination of both for using its services. In summary, Settle.com is a fintech startup that provides payment and cash flow management solutions to CPG brands, helping them navigate the complex financial challenges of the retail and distribution sectors. Keywords: Fintech, Payment Solutions, Cash Flow Management, CPG Brands, Retail Margins, Distribution Margins, Supply Chain Disruptions, Financial Services, Brand Growth, Startup.

Valuation $100–500M
Revenue $10–50M
Headcount <100
Total funding $50–100M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Settle and the history behind them.

Investors

16 investors on Settle's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 7 investors entered at this stage
Founders Fund
Avlok Kohli
Background Capital
Work life ventures
SciFi VC
Sandy Cass
Caffeinated Capital
Series A 6 investors entered at this stage
Kleiner Perkins
Stripes
Ribbit Capital
Activant Capital
Finn Capital Partners
Intersection Growth Partners
Series B+ 3 investors entered at this stage
Citi
Atalaya Capital
Silicon Valley Bank

Global footprint

Where Settle has talent and traffic

Workforce by country
5 countries with
team presence
🇺🇸 United States66%
🇺🇦 Ukraine26.4%
🇨🇦 Canada3.8%
🇸🇳 Senegal1.9%
🇵🇹 Portugal1.9%
5 countries shown
Web traffic by country
19K monthly visits
across markets
🇺🇸 United States38.4%
🇨🇦 Canada20%
🇬🇧 United Kingdom9.5%
🇮🇳 India7.9%
🇪🇸 Spain5.8%
Top 5 markets shown

Talent graph

The shape of Settle's talent

Dealroom maps Settle's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

5 standout operatorsDealroom-flagged across the org
1 AI specialistincl. 1 core researchers
68 employees mappedperson by person
DimensionScore
AI Talentlive Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Settle's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Settle

An AI-synthesized read of the highest-engagement posts about Settle on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Settle on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.