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Settle

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Give e-commerce and consumer packaged goods (CPG) companies access to non-dilutive capital

San Francisco, United StatesFounded 2019Fintech
Valuation $100–250M Last recorded · 2021
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Settle and the history behind them.

About Settle

Settle.com is a financial technology startup that offers a suite of secure payment products specifically designed for Consumer Packaged Goods (CPG) brands. The company's primary goal is to simplify cash flow management for these businesses, allowing them to focus more on brand growth rather than getting bogged down in financial spreadsheets.

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Settle operates in the financial services market, specifically targeting emerging CPG brands. These brands often face challenges such as supply chain disruptions and changes in retail dynamics, which can significantly impact their profitability. By providing tools to better understand and manage retailer and distributor margins, Settle helps these brands navigate these challenges more effectively.

The business model of Settle is based on offering its payment products as a service to CPG brands. While the specific details of how Settle generates revenue are not publicly available, it's reasonable to assume that the company charges its clients either a flat fee, a percentage of the transaction value, or a combination of both for using its services.

In summary, Settle.com is a fintech startup that provides payment and cash flow management solutions to CPG brands, helping them navigate the complex financial challenges of the retail and distribution sectors.

Source: Dealroom company data

At a glance

Founded
2019
Headquarters
San Francisco, United States
Sector
Fintech
Power Law
Colt$25–100M revenue

Latest news

Press, funding announcements and product moves mentioning Settle.

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Investors

16 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed7 investors entered at this stage

Series A6 investors entered at this stage

Series B and later3 investors entered at this stage

Employees mapped 68 incl. 1 AI specialist
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
5 countries with
team presence
🇺🇸 United States66%
🇺🇦 Ukraine26.4%
🇨🇦 Canada3.8%
🇸🇳 Senegal1.9%
🇵🇹 Portugal1.9%
5 countries shown
Web traffic by country
19K monthly visits
across markets
🇺🇸 United States38.4%
🇨🇦 Canada20%
🇬🇧 United Kingdom9.5%
🇮🇳 India7.9%
🇪🇸 Spain5.8%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Settle on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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