SetSail

About SetSail

Founded in 2018 by former Google machine learning experts Haggai Levi (CEO), Majed Itani (CTO), and Bert Lui (CPO), SetSail provides a sales data and revenue intelligence platform for go-to-market teams. The company was established to address the challenge that a small percentage of sales representatives often generate the majority of revenue. SetSail aims to bridge this performance gap by analyzing sales data to identify behaviors that lead to successful outcomes.

The firm has secured a total of $37 million in funding over three rounds, including a significant $26 million Series A in January 2021 led by Insight Partners, with participation from Wing Venture Capital, Team8 Capital, and Operator Collective. This capital has been allocated to expanding its product, go-to-market, and customer success teams. The company's client roster includes high-profile enterprises such as Cisco, Dropbox, LinkedIn, Spotify, and ADP.

SetSail's core offering is a platform that automatically captures sales activity data from disparate sources like emails, calendars, and call transcripts, centralizing it for analysis. By integrating with tools such as Salesforce, Gong, and Outreach, it eliminates data silos and the need for manual data entry, creating a reliable source of truth for sales operations. The platform utilizes AI and natural language processing to identify buying signals and patterns in interactions, providing insights into deal health and rep performance.

The business operates on a subscription-based, seat-based pricing model, which is a common approach for SaaS companies. This model provides predictable revenue for SetSail and scalability for its clients, with pricing tailored to the size and needs of each organization. The platform delivers value by providing an "AI analyst" that answers natural language questions about sales performance, such as identifying at-risk deals or effective strategies used by top performers. Key features include automated MEDDICC analysis, just-in-time meeting preparation tools, and performance dashboards that track both traditional metrics and leading indicators. By focusing on what behaviors actually win deals and reinforcing them, SetSail enables sales leaders to coach more effectively and drive revenue growth.