Sesh Products

The company's business model revolves around the manufacturing and distribution of synthetic nicotine pouches, which it sells through its website and a growing network of national retailers. Key distribution partners include major convenience store chains like Sheetz, QuikTrip, Pilot, and Circle K West. Sesh Products has demonstrated significant traction, securing over $40 million in total funding to scale production and expand its retail footprint. The latest financing round was led by the technology investment firm 8VC and Troy Link, CEO of Jack Link's, with notable participation from strategic investors in entertainment such as Post Malone, Diplo, and Zac Brown.

Sesh+ differentiates its product through what it calls the "Three T's": Taste, Texture, and Technology. The pouches are manufactured in Ohio using a patented, pH-balanced formulation developed by Thomas Ericsson, the inventor behind the Zyn brand. This formulation is designed for a consistent and controlled nicotine release. To address the common issue of dryness found in competing products, Sesh+ incorporates MCT oil to improve the mouthfeel and texture. The pouches are made with a gum-based material, allowing users to lightly chew the product to enhance flavor and nicotine release. The product line includes a variety of flavors like Mint, Wintergreen, Mango, and Cappuccino, as well as an unflavored option called Clear. These are available in three nicotine strengths: 4mg, 6mg, and 8mg per pouch, sold in cans of 20. In May 2022, the company submitted a premarket tobacco product application (PMTA) for 72 SKUs to the U.S. Food and Drug Administration (FDA), which has been accepted and is under review.