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Servy
The Enterprise Self-Service Platform for Hospitality
About Servy
Servy operates as an enterprise self-service platform for the hospitality sector, originating from an idea to improve the airport experience through technology. The company was founded in 2014 by co-founders Mark Bergsrud, Jeff Livney, and Michael Natale, who brought their collective experience in travel and digital commerce to the venture. The initial product, an airport digital commerce app named Grab, launched in 2015 at Hartsfield-Jackson Atlanta International Airport, focusing on mobile restaurant ordering for travelers. A significant milestone was the November 2024 acquisition by GrayMatter Software Services, a Bangalore-based technology company, a move intended to foster strategic growth and digitize the complete non-aeronautical traveler experience by leveraging GrayMatter's expertise in analytics and AI.
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The company's business model is centered on providing a suite of self-service technology solutions that integrate with existing hospitality operations to enhance efficiency and guest satisfaction. Its revenue streams are likely derived from fees or subscriptions from the venues and businesses using its platform. The platform serves a wide range of clients, including airports, restaurants (from quick service to fine dining), hotels, resorts, and various venues like stadiums, arenas, and conference centers. Servy's technology is designed to augment the hospitality experience rather than replace it. Key offerings include 'Order@', a contactless ordering and payment system that functions on guests' own devices without requiring an app download. The 'Servy Marketplace' allows venues to consolidate ordering from multiple internal concessions into a single user interface. Additionally, Servy provides self-service kiosks for self-ordering and self-checkout experiences. The platform, which began as the Grab Airport Marketplace, is now described as the largest omnichannel airport e-commerce platform, with a presence in over 80 airports globally.
At a glance
- Founded
- 2014
- Headquarters
- Houston, United States
- Sector
- Travel
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