COMPANY PROFILE

Sequel

Explore full profile

This company makes tampons that are designed for distraction-free periods

San Francisco, United StatesFounded 2019Sports

Valuation $10–25M Last recorded · 2021

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

Unlock exact values

About Sequel

Sequel is a startup that is revolutionizing the feminine hygiene market with its innovative product, the Sequel Spiral™ Tampon. The company is challenging the status quo by introducing a tampon that has been redesigned for the first time in 90 years. The Sequel Spiral™ Tampon is a product of both experience and engineering innovation, designed by people who actually menstruate, Amanda Calabrese and Greta Meyer.

Read full description

The company serves a broad market of menstruating individuals, a demographic that has been largely overlooked in terms of product innovation. Sequel operates in the feminine hygiene market, a sector that is ripe for disruption given the lack of significant changes in product design over the past century.

Sequel's business model is based on selling its innovative tampons directly to consumers. The company makes money by selling these tampons at a price that reflects the value of the improved design and functionality. The Sequel Spiral™ Tampon is not just a product, but a statement against the stagnant tampon industry, offering a more effective and comfortable solution for menstruating individuals.

In conclusion, Sequel is a disruptive startup in the feminine hygiene market, offering a redesigned tampon that is set to change the industry standards. The company serves a broad demographic of menstruating individuals and makes money by selling its innovative tampons directly to consumers.

Source: Dealroom company data