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SensorFlow

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Sensorflow makes smart energy-efficient hotels a reality

Singapore, SingaporeFounded 2016Energy
Valuation $0–100M Latest valuation · 2020
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for SensorFlow and the history behind them.

About SensorFlow

SensorFlow Pte. Ltd. operates as a full-stack proptech company, providing smart building solutions tailored for the hospitality industry. Founded in Singapore in 2016 by CEO Saikrishnan Ranganathan and CTO Max Pagel, the company was born from their shared background in IoT and a recognition of the significant energy inefficiencies within the hotel sector. Ranganathan brought experience in energy management and smart home automation from a previous startup, Intraix, and a technology analyst role at Goldman Sachs. Pagel holds a Master's in Computer Science and focused on IoT frameworks as a research associate at the National University of Singapore, where his work won an award at the 2015 IoT Conference. The two met and developed the company through the Entrepreneur First accelerator program.

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The core of SensorFlow's business is a wireless, retrofit IoT solution designed to optimize energy consumption and operational productivity in hotels without significant upfront capital expenditure or operational disruption. The company's primary product is a smart room automation and energy management system that utilizes a suite of wireless IoT devices, including occupancy sensors, door sensors, and smart thermostats, which can be installed in under 10 minutes per room. These devices operate on a proprietary network, avoiding interference with a hotel's existing Wi-Fi. The system collects real-time data on guest occupancy, room conditions, and energy usage. Using AI-driven algorithms, it then automates the heating, ventilation, and air conditioning (HVAC) systems, for instance, by adjusting the temperature when a room is unoccupied to reduce energy waste.

SensorFlow's business model is primarily subscription-based, marketed as a "pay-as-you-save" model, which removes the barrier of high initial costs for clients. This approach has proven effective, with clients reportedly achieving up to 30% in total energy savings and up to 40% in maintenance cost reductions. Beyond energy savings, the platform provides hotels with an online dashboard featuring actionable insights on occupancy trends and equipment performance. This data aids in optimizing housekeeping routes, scheduling predictive maintenance to prevent equipment failures, and improving the overall guest experience. Having raised a total of $11.6 million over three funding rounds, with a notable $8.3 million Series A+ round in April 2020, SensorFlow has expanded its presence to over 26,000 rooms across Southeast Asia.

Source: Dealroom company data

At a glance

Founded
2016
Headquarters
Singapore, Singapore
Sector
Energy

Latest news

Press, funding announcements and product moves mentioning SensorFlow.

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Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • Cocoon Capital
  • SGInnovate

Series A6 investors entered at this stage

  • 2be.lu
  • Playfair Capital
  • Entrepreneurs First
  • Aurum Land
  • Gaw Capital
  • Openspace Ventures
Team profiled 10 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
11 countries with
team presence
🇸🇬 Singapore25.8%
🇲🇾 Malaysia19.4%
🇵🇭 Philippines16.1%
🇬🇧 United Kingdom6.5%
🇹🇭 Thailand6.5%
Top 5 of 11 shown

Market sentiment

Posts on X, past 7 days

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Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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